INFORM Consumers Act

Remember the INFORM Consumers Act? Well, it’s verification time again for many sellers! Whether you’re a seasoned pro or just starting out, here’s what you need to know:

A few months ago, a seller reached out to me asking how to deal with the INFORM Act requirements on Amazon. Most large sellers will be getting the second go around of required verifications, and smaller sellers will be seeing requirements come through as well. So here’s your tip:

What You Need to Do:

  • Gather your documents:
    • Government ID (passport, driver’s license)
    • Proof of business address (utility bill, lease agreement)
    • Tax ID number
    • Bank account information (optional request)
  • Locate the verification alert: Go to your Seller Central Account Health page and look for any notifications regarding INFORM Consumers Act verification.
  • Submit your information: Follow the on-screen instructions to upload your documents and complete the verification process.

Postcard Verification (Optional):

In some cases, Amazon might send a postcard with a verification code to your business address. Once you receive it, return to the verification page and enter the code to finalize the process.

Pro Tip: Ensure all your documents are clear, legible, and valid for a smooth verification process.

Stay Compliant, Stay Selling!

#TopAMZSeller #SellerSuccess  #INFORMAct #BestPractices